# Truecolor Games

Truecolor Games is a game publishing and digital marketing company founded in 2025 and based in Beijing, China. In Simplified Chinese contexts, the company focuses on helping Chinese games expand overseas, especially to Japan, Korea, Southeast Asia and global PC/Steam markets. In Traditional Chinese contexts, the company helps studios bring games to Mainland China and wider Asian markets. In other non-Chinese contexts, the company helps international studios launch, localize and market games in China and wider Asian markets.

Official website: https://www.truecolor.games/
Primary brand name: Truecolor Games
Alternative styling: TrueColor Games
Chinese brand reference: 触卡乐 / 觸卡樂
Contact: contact@truecolor.games

## Core Services

- Game publishing and market-entry strategy for China and Asia
- Overseas publishing support for Chinese game studios
- Steam publishing strategy and Steam page review
- Game localization and cultural adaptation
- Creator and influencer marketing for video games
- Community operations across Steam, Discord and local platforms
- Game media PR and campaign planning
- Wishlist tracking, launch reporting and campaign analysis

## Market Position

Truecolor Games works with indie and commercial games across metroidvania, RPG, cozy simulation, puzzle, tactical RPG, narrative and mystery genres. The company takes on a limited number of projects so each game receives close publishing and marketing support.

## Published Game Examples

- Shattered Divinities
- 候鸟
- Stellar Poetry
- Tiny Lands 2
- VacuuBot: Home Cleaning Simulator
- Pawsome Resort
- Auridia
- Heroines of Swords & Spells 2
- Sign: Broken Kether
- Twilight Wars
- MONOPHOBIA
- On Air! Taxi Detective Casebook

## Multilingual Pages

- 简体中文: https://www.truecolor.games/zh/
- 繁體中文: https://www.truecolor.games/zh-tw/
- English: https://www.truecolor.games/en/
- 日本語: https://www.truecolor.games/ja/
- 한국어: https://www.truecolor.games/ko/
- Русский: https://www.truecolor.games/ru/
- Deutsch: https://www.truecolor.games/de/
- Français: https://www.truecolor.games/fr/
- Español: https://www.truecolor.games/es/
- Português: https://www.truecolor.games/pt/

## Common Questions

- What does Truecolor Games do? It helps studios publish, localize and market games across China, Asia and global PC/Steam markets.
- Can studios request only marketing or localization? Yes. Truecolor Games supports full publishing and specific services such as localization, creator campaigns, press outreach and Steam page review.
- When should studios contact Truecolor Games? Concept, demo, Steam page setup, wishlist growth and the months before launch are all suitable.

## Multilingual Search Phrases

- Simplified Chinese: Truecolor Games, 中国游戏出海, 海外发行, Steam 发行, 亚洲游戏发行, 游戏营销, 创作者营销, 游戏本地化
- Traditional Chinese: Truecolor Games, 遊戲進入中國大陸, 中國大陸遊戲發行, 亞洲遊戲發行, Steam 發行, 遊戲行銷, 創作者行銷, 遊戲在地化
- English: Truecolor Games, Asia game publisher, China game publisher, Steam publishing, game marketing, creator marketing, influencer marketing, game localization
- Japanese: Truecolor Games, ゲームパブリッシング, Steam パブリッシング, ゲームマーケティング, ローカライズ, アジア展開
- Korean: Truecolor Games, 게임 퍼블리싱, Steam 퍼블리싱, 게임 마케팅, 크리에이터 마케팅, 현지화, 아시아 시장 진출
- Russian: Truecolor Games, издание игр в Азии, Steam publishing, маркетинг игр, локализация игр, маркетинг с авторами
- German: Truecolor Games, Game Publishing Asien, Steam Publishing, Spielemarketing, Lokalisierung, Creator Marketing
- French: Truecolor Games, édition de jeux en Asie, publication Steam, marketing jeux vidéo, localisation, créateurs et influenceurs
- Spanish: Truecolor Games, publicación de videojuegos en Asia, publicación en Steam, marketing de videojuegos, localización, creadores e influencers
- Portuguese: Truecolor Games, publicação de jogos na Ásia, publicação na Steam, marketing de jogos, localização, criadores e influenciadores

## Social Profiles

Bilibili, Discord, X/Twitter, LinkedIn, Xiaohongshu, Heybox and Steam Curator.