Why you need a game publisher
Focus on your game
Game developers often focus on creativity and production, but getting a game to market and engaging players is a complex and multifaceted task. Game publishers have a wealth of marketing resources to promote their games on the right platforms and channels, ensuring that their games reach a wide range of target audiences.
Brand Construction
A game is not just a product, it’s a brand. In a competitive gaming market, the influence of a brand can determine the long-term success of a game. Publishers have experience in branding, and by developing the right communication strategy, storytelling, characterization, and marketing campaigns, they can help build strong brand awareness and loyalty among players.
Market and player data analysis
Publishers typically collect and analyze large amounts of market data and player behavior to help developers understand the preferences and needs of their target audience. Through the data feedback, publishers can make precise adjustments to the game, optimize the game’s store page, promotion plan, and pricing strategy, and increase the click-through rate and purchase rate of players.
Financial support and risk sharing
The development and distribution of games requires a large amount of capital investment. In the face of potential games, publishers will provide necessary financial support for the game, and share the market risks that developers may face through market analysis and promotion. Developers don’t have to rely solely on their own funding and resources, and publishers can provide cross-platform promotion channels to maximize the game’s potential.
Why you need a Chinese game publisher
The world's largest market
According to the latest Steam hardware and software survey released in February 2025, Chinese Simplified users have accounted for 50.06% of users. However, due to social and cultural differences, it is often difficult for foreign publishers and developers to effectively promote in the Chinese market. Partnering with a good Chinese publisher can help you gain a great advantage in your promotion and sales in the Chinese market.
In-depth knowledge of players
Chinese gamers have more favorability and more tolerance towards foreign game developers who value them. Therefore, if you want to successfully enter the Chinese market, just translating game text is only the basics. A good Chinese publisher will localize the game according to the preferences, customs, habits and market demand of Chinese players, and customize the distribution and publicity strategy.
Special channels
China has an abundance of game distribution channels, and because of GFW, players learn about games in a completely different way than they do in other regions. Depending on the type of game and target audience, publishers are able to select the most appropriate channels for promotion and distribution, ensuring that the game reaches the widest possible audience of players.
regulatory and political correctness
In addition to language localization, there are many cultural, policy, regulatory and other factors to consider, and a good publisher can help you avoid violating local laws, conform to social customs, and protect your intellectual property rights in China from infringement.
Why choose us
Rich Experience
With years of experience in the gaming industry, we have an in-depth understanding of the East Asian market, with a deep understanding of market trends, player behavior, and the ever-changing gaming ecosystem. We’ve collaborated with numerous games, successfully guiding them through every stage from marketing strategy to post-launch distribution, helping them achieve outstanding results.
A Strong Influencer Network
TrueColor Games has published deep partnerships with over 300 Chinese gaming influencers and 100+ international influencers. Through theirinfluential reach, we ensure precise content distribution and community interaction, quickly increasing the game’s visibility and recognition among the target audience. We flexibly allocate resources to strike the perfect balance between input and output, ensuring every penny is well spent and delivers value.
Long-Term Partnership
Covering the entire game publishing cycle, from launch to post-launch operations, we emphasize building long-term relationships with clients and fostering the ongoing development of player communities. By prioritizing a limited number of projects, we focus on refining the details and quality of each one, ensuring high standards and efficient delivery.
Tailored Strategies
We don’t believe in a one-size-fits-all approach. Instead, we provide bespoke promotion plans for each game based on in-depth data analysis. Whether it’s player profiles, behavioral data, or market trends, we leverage data to fine-tune every marketing step, ensuring we reach the right audience with precision. We customize influencer collaboration plans based on each game’s unique characteristics, target audience, and market positioning. From video creation and graphic promotions to live-streams interactions and short video content, we align with the game’s unique selling points to capture the attention and engagement of fans.