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RETURNING GAMES TO THEIR TRUE COLOR

Bridging global creativity with the Asian market.

OUR GAMES

MARKETING
AGENCY

Launching and maintaining a presence in front of players is a second full-time job.

01

Focus on Your Game

Game development consumes all your bandwidth. A dedicated agency takes over planning campaigns.

02

Brand Construction

A game is a long-term brand. We help you build a visual identity that gets revisited.

03

Market & Player Data

Effective marketing is driven by data. We analyze trends to guide store page copy.

04

Long-term Engagement

Success doesn't end at launch. We plan community events to keep players engaged.

ASIAN
PUBLISHER

Navigating the diverse Asian market (China, Japan, Korea) requires deep local roots.

01

Dominant Asian Market

Asian languages now dominate Steam and mobile platforms. We bridge the vast cultural and linguistic gap for Western developers.

02

Cultural Resonance

It's not just translation. We refine tone, humor, and monetization models to feel authentic to players in CN, JP, and KR.

03

Regional Channels

Western social media doesn't reach here. We manage presence on Bilibili, Douyin, Naver, and Heybox to reach millions.

04

Compliance & ISBN

We handle copyright registration, ISBN approvals, and content compliance to keep your game safe in regulated markets.

Why Choose TrueColor

Rich experience, strong networks, and tailored strategies.

Rich Experience

Decades of combined experience in East Asian markets. We know the trends before they happen.

Strong Network

Direct access to thousands of influencers, media outlets, and platform reps across Asia.

Boutique Service

We limit our portfolio size to ensure your game gets the dedicated attention and resources it deserves.

Flexible Partnership

Marketing only? Publishing? Hybrid? We tailor our collaboration model to fit your studio's needs.